Wisconsin Monarch Collaborative

Communications TOOLKIT

Monarch caterpillar on common milkweed. Photo by Madison Audubon Society.

Monarch caterpillar on common milkweed. Photo by Madison Audubon Society.

Resources on this page were created and compiled by the WMC Communications and Outreach Working Group to allow for WMC members and supporters to share messaging with their audiences in an easier, faster, and more consistent way. You may download, print, share, email, etc. any of the resources below.

This page is in progress, and we have plans for adding many more resources! If you have suggestions for specific resources you envision the Collaborative benefiting from, please contact Brenna Marsicek (bmarsicek@madisonaudubon.org).

Please note that any provided photos you use MUST include credit to the photographer.


LOGOS:

WMC Supporter Logo - transp bkgd - color text.png

FONTS:

  • Brother 1816 Bold: “Wisconsin Monarch Collaborative” text in logo. This is available in Adobe Toolkit; you must own Adobe products and have access to the Typekit to download and use.

  • Dancing Script: “Proud supporter of” text in logo. This is available through Google Fonts (free, open source font). Click the link to download the font from Google, or download it by clicking here.


An example of a social media push coordinated by the WMC Communications and Outreach Working Group from Dec. 2018.

An example of a social media push coordinated by the WMC Communications and Outreach Working Group from Dec. 2018.

Social Media SNippets:

These fun, informational monthly snippets are built for all of the Collaborative’s supporters to share on their own social media platforms. We have provided you with text you can just copy/paste or build upon in your posts, as well as relevant photos. The Collaborative does not have its own social media platforms, so we rely on you to share monarch and Collaborative related news — including your organization’s role in supporting them! — on your platforms. Thank you!


CALENDAR VIEW OF Social MediA SNIPPETS

  • January Social Snippet
    Plant milkweed seeds in their communities and info about what winter life in Mexico is like for monarchs.

    • Facebook, Twitter, and Instagram text options: Word doc or PDF

    • Photo options: Photo Library (see photo suggestions on text document)

  • February Social Snippet
    Winter sow milkweed seeds and info about the generation of monarchs that spends the winter in Mexico.

    • Facebook, Twitter, and Instagram text options: Word doc or PDF

    • Photo options: Photo Library (see photo suggestions on text document)

  • March Social Snippet

    Planning monarch-friendly gardens and info on native nectar plants and why they are important for monarch conservation.

    • Facebook, Twitter, and Instagram text options: Word doc or PDF

    • Photo options: Photo Library (see photo suggestions on text document)

  • April Social Snippet

    Checking which of Wisconsin’s native milkweed species will grow, and purchasing them as seedlings.

    • Facebook, Twitter, and Instagram text options: Word doc or PDF

    • Photo options: Photo Library (see photo suggestions on text document).

  • May Social Snippet

    Coming up with a monarch-friendly pest management plan, and the monarch’s arrival back in Wisconsin!

    • Facebook, Twitter, and Instagram text options: Word doc or PDF

    • Photo options: Photo Library (see photo suggestions on text document)

  • June Social Snippet

    Promoting monarch gardens and the Wisconsin Monarch Collaborative’s goal of planting 119 million milkweed stems.

    • Facebook, Twitter, and Instagram text options: Word doc or PDF

    • Photo options: Photo Library (see photo suggestions on text document)

  • July Social Snippet

    The importance of including late-blooming nectar plants in our gardens, and information on how to tell a male and female monarch apart.

    • Facebook, Twitter, and Instagram text options: Word doc or PDF

    • Photo options: Photo Library (see photo suggestions on text document)

  • August Social Snippet

    August isn’t too late to plant milkweed, and information about the migrating generation of monarchs.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • September Social Snippet

    Monarch tagging! What it is, why it matters, and looking for tagging events to join.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • October Social Snippet

    Encouraging the harvest of milkweed seeds, and information on the monarch’s migration to Mexico.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • November Social Snippet

    We invite people to share their favorite monarch stories, and information about the monarch’s arrival in Mexico.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • December Social Snippet

    Holiday donations to support monarchs, and information on the unique monarch wintering site.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)


Handouts and Promotional Materials:

“Blue theme” PowerPoint template

“Blue theme” PowerPoint template

“Photo theme” PowerPoint template

“Photo theme” PowerPoint template

Informational Resources:

Other WMC Resources: