Wisconsin Monarch Collaborative

Communications TOOLKIT

Monarch caterpillar on common milkweed. Photo by Madison Audubon Society.

Monarch caterpillar on common milkweed. Photo by Madison Audubon Society.

Resources on this page were created and compiled by the WMC Communications and Outreach Working Group to allow for WMC members and supporters to share messaging with their audiences in an easier, faster, and more consistent way. You may download, print, share, email, etc. any of the resources below.

This page is in progress, and we have plans for adding many more resources! If you have suggestions for specific resources you envision the Collaborative benefiting from, please contact Brenna Marsicek (bmarsicek@madisonaudubon.org).

Please note that any provided photos you use MUST include credit to the photographer.


LOGOS:

WMC Supporter Logo - transp bkgd - color text.png

FONTS:

  • Brother 1816 Bold: “Wisconsin Monarch Collaborative” text in logo. This is available in Adobe Toolkit; you must own Adobe products and have access to the Typekit to download and use.

  • Dancing Script: “Proud supporter of” text in logo. This is available through Google Fonts (free, open source font). Click the link to download the font from Google, or download it by clicking here.


An example of a social media push coordinated by the WMC Communications and Outreach Working Group from Dec. 2018.

An example of a social media push coordinated by the WMC Communications and Outreach Working Group from Dec. 2018.

Social Media SNippets:

These fun, informational monthly snippets are built for all of the Collaborative’s supporters to share on their own social media platforms. We have provided you with text you can just copy/paste or build upon in your posts, as well as relevant photos. The Collaborative does not have its own social media platforms, so we rely on you to share monarch and Collaborative related news — including your organization’s role in supporting them! — on your platforms. Thank you!

  • March Social Snippet

    In March 2019, we are focusing on encouraging our audiences to start planning their monarch-friendly gardens and/or providing information native nectar plants and why they are important for monarch conservation. You are not limited to just one post, of course; feel welcome to create multiple posts using different snippets, if you’d like!

  • February Social Snippet
    In February 2019, we are focusing on encouraging our audiences to winter sow milkweed seeds and/or providing information about the generation of monarchs that spends the winter in Mexico. You are not limited to just one post, of course; feel welcome to create multiple posts using different snippets, if you’d like!

  • January Social Snippet
    In January 2019, we are focusing on encouraging our audiences to plant milkweed seeds in their communities and/or providing information about what winter life in Mexico is like for monarchs. You are not limited to just one post, of course; feel welcome to create multiple posts using different snippets, if you’d like!

  • General Social Media Timeline for 2019

    Here you will find a timeline for what we plant to provide posts about over the course of the year. View it as a Word doc or PDF.


Handouts and Promotional Materials:

“Blue theme” PowerPoint template

“Blue theme” PowerPoint template

“Photo theme” PowerPoint template

“Photo theme” PowerPoint template